Bugs and stability issues
Real users find bugs that testing does not catch. Without daily monitoring, small issues become user-losing problems.
After launch
We do not hand off and disappear.
Shipping in 21 days is how the relationship starts, not how it ends. Every build includes a 30-day scaling programme, and most founders continue with us on a retainer. If you would rather take the code and run it yourself, that is a supported path too, and it costs you nothing.
30-day programme included$2,999/month retainerYou own 100% of the codeClean handover on request
Why launch day is the risky part
A product that ships is not a product that survives
The first 30 days after launch decide whether a working build becomes a working business. These are the four failures we see most often when a team walks away at handover.
Performance drops
As traffic grows, unoptimised code and database queries slow your product down. Users leave slow apps.
User drop-off
Without analysing behaviour and optimising funnels, you lose the users you worked hard to acquire.
No growth strategy
Most founders do not know what to prioritise post-launch. Without data-driven guidance, you build the wrong features.
Included with every build
The 30-day scaling programme
This runs from day 22, the moment the build is live, and it is included in every package at no extra cost. Four weeks, with a written deliverable at the end of each.
Week 1
Foundation and optimisation
- Daily monitoring and same-day bug fixes
- Performance optimisation and load testing
- Analytics dashboard setup
- Security audit and compliance check
- First strategy call to set 30-day goals
Week 2
User feedback and refinement
- User behaviour analysis from analytics
- Feature usage heat maps and funnel analysis
- Top three optimisation opportunities identified
- Quick-win improvements implemented
- A/B testing framework setup
Week 3
Growth and scaling preparation
- Database optimisation for 10x growth
- API rate limiting and caching
- CDN configuration for global users
- Monitoring and alerting system
- Capacity planning roadmap
Week 4
Transition and next steps
- Comprehensive 30-day performance report
- Technical debt assessment
- 90-day product roadmap, co-created
- Retainer scope and pricing options
- Knowledge transfer documentation
Week 4 decision
Three ways forward, and one of them is leaving
At the end of the programme you choose. We price the retainer openly so the decision is yours to make on the numbers rather than in a sales call.
Continue with a retainer
Growth Retainer at $2,999 per month. 40 hours of development a month, weekly strategy calls, and priority support. This is the path most growing startups take.
Go independent
We hand over the complete codebase with full documentation. Any developer can maintain and scale it. You own 100% of the code, and this costs you nothing extra.
Hybrid
We stay on for strategy and architecture decisions while your in-house team handles day-to-day development. Common once founders make their first engineering hire.
On technical debt
We run a business fixing other people's shortcuts
The common criticism of fast delivery is that it accumulates debt someone else pays for later. Our answer is structural rather than rhetorical.
Week 4 delivers a written technical debt assessment, not a verbal reassurance
Handover is documented, readable, and built for another team to take over
You own the code, repository, infrastructure and accounts from day one
A 90-day roadmap is co-created with you before the programme closes
We also run App Rescue, where founders bring us AI-generated builds that broke in production and we repair them. A team that ships the same shortcuts could not credibly run that service.
FAQ
Questions founders ask before committing
Including the ones where the honest answer is that we are the wrong choice.
Do you only build MVPs, or do you support products long term?+
Both. Every build includes a 30-day scaling programme at no extra cost, and most clients continue on a Growth Retainer at $2,999 per month covering 40 hours of development, weekly strategy calls and priority support. The 21-day figure describes how fast the first version ships, not how long the relationship lasts.
Will I be left with technical debt once you scale?+
Week 4 of the 30-day programme is an explicit technical debt assessment, delivered in writing alongside a 90-day roadmap. We also hand over documented, readable code built for another team to take over. We run App Rescue, a service dedicated to repairing other people's broken AI-generated builds, so we see exactly what shortcut engineering costs and we do not ship it.
What happens if I want to leave after launch?+
You take everything and you owe us nothing further. You own the code, the repository, the infrastructure and every account it runs on, from day one rather than on final payment. We provide documentation and a knowledge transfer session so any developer can pick it up.
Are you SOC 2 or HIPAA certified?+
No. We are a lean studio and we do not hold formal compliance certifications, run a 24/7 support desk, or provide account managers. If your project requires certified compliance, a regulated-industry audit trail, or a large legacy migration, an enterprise firm is the safer choice and we will say so on the call.
What technology do you work in?+
TypeScript is our default and it is what most of our shipped work runs on: React, Next.js, React Native, Node.js and NestJS, on managed cloud infrastructure. That is where we are fastest. We take on other languages, stacks and legacy migrations where the project calls for it, scoped individually rather than sold as a fixed package.
What if I do not know exactly what to build yet?+
Then the fixed-price sprint is the wrong starting point, and we will tell you that rather than sell you one. Start with a call so we can scope the problem properly. Fast delivery works when the decisions are made, and it fails when discovery is still open.
Can I switch to a retainer at any point?+
Yes. The formal transition happens in Week 4, but you can move to a retainer at any point during the 30-day programme.
Is the 30-day programme really included?+
Yes, in every package, at no additional cost. It is not an upsell and it is not a trial that converts into billing unless you choose a retainer.
Ask what the next twelve months look like
Twenty minutes. Bring the product you are planning or the one already live, and we will tell you what supporting it actually costs and whether we are the right team for it.
Book the call